A newly improved lifting mascara Features a smudge-free, water-resistant formula Developed with Artificial Water Polymer that allows for a low-moisture level Lifts lashes from the roots & prevents them from drooping for up to 24 hours Keeps any sebum & sweat away from lashes for a clean, perfect result Creates curled up lashes all day long The Keep Style Brush with different lengths of bristles helps maintain a smooth application Can be easily removed by lukewarm water with no damage to lashes