A purple toning, blonde-enhancing shampoo that instantly neutralizes brass Moisture-rich formula boosts vibrancy, softness & shine Contains violet pigment & botanical extracts that brighten, reversing brassiness & dull tones Blended with squalene, a super emollient that rehydrates hair & replenishes moisture balance Infused with purple rice to condition hair & enhance shine Safe for all hair types including colored & chemically treated Vegan, gluten-free & color safe